amazon had it's "best christmas ever" thanks to "tens of millions" of alexa-enabled devices, from the firestick to the dot, sold. beyond the fun of "hey alexa"-ing (or "OK Google"-ing), voice search has significant implications for small businesses, in particular. the mass adoption of voice search devices across family homes means that desktop has been … Continue reading localize & vocalize: voice search for small businesses
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new year, new you!
new year's eve, for me, is a great night. i've done a million different things on NYE - gone to times square to watch the ball drop, been skiing with friends, and danced the night away more times that i can count. i've also - like i did this year - spent the night in … Continue reading new year, new you!
taking the L to drive loyalty
in things that are not news: customer service is the heart of commerce. all businesses strive to treat their customers well, sometimes in the face of unreasonable and irate behavior. customers today expect even more from your brand, whether you're a brick-and-mortar mom & pop in a small town or an online startup, and balancing … Continue reading taking the L to drive loyalty
facebook social: outsmarting the machine
with over 83% of americans having a social media account, small businesses have turned to social media to engage with their users and share important updates about their businesses. however, as many of you have noticed, organic (free) engagement on posts has dropped dramatically over the past few years. in fact, as little as 2% … Continue reading facebook social: outsmarting the machine
radio and print and online oh my!
today's small business owner faces a far more complicated world than their predecessors--even as recently as 10 years ago, the options were far more limited. now, small business owners are faced with a plethora of channels--print! search! radio! display!--multiplied by ebook downloads, and then squared by a huge number of global agencies all trying to … Continue reading radio and print and online oh my!